![]() ![]() If you don’t already have a written style guide (that one in your head doesn’t scale!), keep reading. You may not be the only one responsible, so how do you streamline processes so nothing falls through the cracks? To help you get started, let’s look at five top tips for keeping your branding consistent across all email communications. Īt first, it may seem daunting to be tasked with keeping a brand’s look and feel consistent. ![]() As 5-7 brand impressions are necessary to make your brand recognizable, consistency of a brand’s colors, fonts, and logos matter. Ĭlearly, a strong brand message is key for not only emotionally connecting with customers, but retaining their business. As a result, Coca-Cola and “Coke” are equally considered the second most popular words on Earth, aside from the word “okay”. Just look at Coca-Cola - it’s hardly changed its logo since 1885 - and even then the tweaks have been subtle. They like being able to see a logo or color and instantly identify with it. Just as people tend to embrace routines, customers crave consistency. It’s a smart goal, as consistent branding can increase revenue by 33 percent. So how do marketers make people aware of their brand? Through a consistent look, message and feel across all content channels: Email campaigns to social to websites. ![]() That’s more important than sales and lead generation! According to the Content Marketing Institute, 89% of B2B marketers say brand awareness is their most important goal. ![]()
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January 2023
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